Die Glücksspielfirma Penn National will wohl den umstrittenen Publisher Barstool Sports übernehmen, um mit Content Marketing das. Follow all the action at The Stool with our first app that actually works - live video, podcasts, and blogs with the hottest takes only from the funniest personalities. It's almost game time with Barstool Sports' founder Dave Portnoy and CEO Erika Nardini! Watch Cramer's interview with the sports brand's top dogs TONIGHT.
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A media company has become a sports betting company: The owner of Barstool Sports has agreed to sell the popular and controversial digital sports publisher to Penn National Gaming, a regional gambling operator.
Earlier this month, I reported for Recode that the Chernin Group, which bought a majority stake in Barstool in , was close to selling the company to Penn National.
That deal exists entirely because of a Supreme Court decision: In , a court ruling legalized sports gambling in the US , but left it up to individual states to decide if they wanted to approve of sports betting, and under what terms.
The daily fantasy bubble deflated, but the investment those companies made exposing themselves to a young audience seems to have paid off.
Industry executives say those two companies are out-performing older, more established gambling brands in states where online sports betting is legal.
And Barstool has found an owner that is unlikely to be worried about its brand and content, which is both popular and oftentimes intentionally abrasive.
Milwaukee Journal Sentinel. Wall Street Journal. January 29, Legal Sports Report. The Boston Globe. Money Inc. The Rocket. Retrieved 26 May New York Post.
The Washington Post. March 21, Comcast SportsNet New England. April 18, Archived from the original on Watt on show". September 24, Dot Org.
Promo Marketing. The Daily Collegian. Fox News. CBS Boston. Retrieved February 10, The Huffington Post.Pat McAfee. Chicks in the Office. Barstool Keski allen endlich mal ordentlich die Meinung und schämte sich nicht für seine Stammtischparolen und Eskapaden. Roland Eisenbrand